August 21, 2025
3 min

New Integration: Hear + Trustpilot

New Integration: Turning Reviews into Strategy.

Ana Gurman
Marketing Manager at Hear

How Hear + Trustpilot partnership moves beyond metrics to drive real change

Most businesses treat reviews as ratings. Marketing widgets. Stars on a page.
At Hear, we treat them as signals. Live, high-trust data streams from real people, filled with nuance, friction, and truth.

The Hear + Trustpilot integration doesn’t just read the stars, it listens between the lines. We fuse public reviews with what customers say in calls, chats, emails, and WhatsApp. The result?
A closed feedback loop from problem to fix to lift with attribution, speed, and clarity.

Why this matters now

Feedback is everywhere, but fragmented.
Surveys sit with VOC teams. Reviews live in marketing. Support owns calls.
Each team is listening. Few are aligned.

This fragmentation costs speed, context, and truth. Hear closes that gap, blending public voice with private pain points. What you hear in Trustpilot, we match to what’s said in conversation. That’s not review management. That’s operational intelligence.

Beyond the Buzz: What the Hear + Trustpilot Integration Unlocks

Targeted Listening, Tuned to What Matters
Ingest Trustpilot reviews directly via API: filtered by language, location, business unit, and star rating. Listen at the level that matters: market, product, or brand.

Insight, as It Happens
Thanks to Trustpilot webhooks, new reviews land in Hear moments after they’re written. No lag, just instant visibility and intelligent routing.

Official. Compliant. Aligned.
Built on Trustpilot’s official API and display standards, this integration is seamless, secure, and built to scale.

One Stream. One Strategy.
No extra tools. No duplicate effort. Every review flows into your existing Hear workflows, taxonomies, and KPIs. Analysis stays consistent and actionable.

Omnichannel, Anchored in Truth
We go beyond public reviews, connecting them with live conversations across calls, chat, WhatsApp, and email to reveal the full customer voice.

Unified Experience Analytics, Reimagined
Surveys, support tickets, reviews, they’re all signals. But Hear fuses them with conversation intelligence to unlock richer patterns and sharper clarity.

From Insight to Impact
Hear doesn’t just show what’s wrong; it shows why. We surface root causes, guide fixes, and track results with metrics that prove what changed.

The impact: Six shifts that matter

Root Cause Intelligence, not Just Themes
Reviews are clustered into the real drivers: billing confusion, refund friction, and packaging misses. Then linked to star distribution and volume trends. You don’t just see what’s wrong. You see why it’s happening.

Multi-Level Sentiment Analysis
A 4-star review with a “but” holds more insight than a 1-star rant. Hear breaks sentiment down by sentence and aspect, surfacing contradictions, praise, and pain in the same comment.

Segmented Truth by Market or Language
Split issues by geography or brand. Compare what reviews say in Paris vs what agents hear in Lyon. It’s not just global listening; it’s targeted, local intelligence.

Real-Time Risk Detection
Webhook events plus trend models mean you can flag a burst of refund complaints today, not next quarter. That’s what fast feels like.

Smarter Public Response Strategy
Measure what happens after your team responds publicly. See what works, and build better response playbooks grounded in actual data.

Category Benchmarking
Compare your Trustpilot mix to category norms. Where do you stand out? What’s a commodity, and what’s a differentiator?

An Integration That Changes the Game

Triangulation
Map a one-star review on “refund loop” to 437 calls tagged “refund policy ambiguity.” Connect it to recontact rate. That’s how you move from sentiment to root cause, and then to change.

Speed
New review today. Surge in calls an hour later. Fix shipped tonight. That’s what happens when reviews and calls run in the same stream.

Attribution
See exactly which behaviors, policies, or systems drive complaints with links back to agent transcripts, not just speculation.

Every Corner of CX, Sharpened by Hear + Trustpilot.

CX Operations
Spot spikes in "can’t reach support" reviews and match them to live queue data or staffing gaps. Link phrases like "agent promised X" directly to script compliance in your call transcripts. It’s how ops teams move from reacting to resolving.

Product & UX
Group complaints like "app crashed after update" and confirm them in chats or calls. Know what to fix, and once it ships, track how reviews shift week over week. You don’t just release, you prove impact.

Marketing & Brand
Find out what customers love most, in their own words. Use those phrases to sharpen campaigns and messaging. Measure how Trustpilot responses and TrustBox placements shape perception and lift.

Compliance & Risk
Flag reviews that mention fees, privacy, or policy concerns. Route them to the right team automatically. No review goes unseen, and no risk slips through.

Reimagining Review Analysis

Hear’s integration with Trustpilot helps evolve their platform from a brand monitor into a powerful feedback engine, amplifying its value across operations, product, and CX. By fusing review data with the raw truth of conversation, we create something stronger than sentiment: clarity with context.

We don’t treat reviews as noise to manage. We treat reviews as signals to act on, because when feedback becomes connected, operations get faster, customers get heard, and your team gets smarter.

Want to operationalize Trustpilot with clarity, not guesswork?Let’s make reviews work smarter. Book a demo

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Fragmentation costs speed, context, and truth. Hear closes that gap, blending public voice with private pain points. What you hear in Trustpilot, we match to what’s said in conversation. That’s not review management. That’s operational intelligence.
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Hear’s integration with Trustpilot helps evolve their platform from a brand monitor into a powerful feedback engine, amplifying its value across operations, product, and CX. By fusing review data with the raw truth of conversation, we create something stronger than sentiment: clarity with context.